Welcome to our design studio

Philosophy – Minimalism

Or in other words “less is more”. Nowadays, living in fast times of information technologies, we find ourselves ceaselessly surrounded with advertisements, colorful billboards and placards, flyers and, to a large degree, kitsch. A customer, losing orientation in this colorful tangle of perplexity, misses the most important information which is the crucial moment of the whole displayed advertisement.

A logo, a flysheet, a billboard or a web is supposed to be clear and legible, well arranged and user-friendly. It is supposed to serve the purpose it was created for, i.e. to convey the message to a customer and arouse their interest. If this key information or message is “shouted down” by perplexity, incoherence and diversity of graphic representation, or low-class indifferent composition, the whole advertisement loses its point. Due to this fact, we decided to follow principles of minimalism.